Swiss-US startup HomeBuddy acquired for $190 million

HomeBuddy is a home services demand generation provider specializing in exclusive, high-intent homeowner inquiries that help contractors win more business with greater predictability. With more than 6 million monthly visitors, HomeBuddy provides exclusive and sustainable customer generation for medium to large size companies, including Fortune 500 companies in the home improvement industry. With thousands of leads generated every day, HomeBuddy can send a consistent volume of new customers to partners. 

To further support its growth, Homebuddy has entered an acquisition deal with QuinStreet, a California-based company providing online marketplace solutions to match searchers with brands in digital media. Its platform, Modernize Home Services, is a leading home improvement performance marketing platform connecting homeowners with trusted contractors across the United States. With millions of homeowner inquiries annually and a robust suite of performance solutions, Modernize helps contractors grow more profitably through high-intent demand, digital engagement, and data-driven insights. So far more than 3 million home improvement projects are completed each year. 

HomeBuddy will extend the Modernize Home Services platform in several ways:

• HomeBuddy will add an important new product line to the platform: exclusive, high-intent leads, distributed in an auction format, adding another high-demand product option to our engine to deliver measurable ROI and predictable, sustainable business growth for home services professionals.
• HomeBuddy will add a new consumer brand with important digital media buying and reach, adding new networks, technology, integrations, and data to our platform, enabling us to immediately expand our supply of project opportunities to our home services clients, and providing an important new channel for growth at scale.
• HomeBuddy will add new home services professionals to our network, growing our client base to more than 2,000 enterprise and regional professionals operating in more than 30 high-value, high-consideration trades.
• HomeBuddy will further strengthen our foundation for delivering new products and services to our clients, most importantly, our 360 Finance home improvement finance marketplace.

Under the terms of the Share Purchase Agreement, QuinStreet will acquire HomeBuddy for $115 million in cash at closing and $75 million in post-closing payments payable equally over four years, subject to certain closing adjustments. QuinStreet expects to finance a portion of the closing payment through borrowings under a new credit facility expected to be established on or prior to the closing of the transaction. The transaction is subject to the satisfaction of customary closing conditions, including regulatory approval, and is expected to close in early 2026.

As per September 2025, HomeBuddy generated approximately $141 million in revenue. QuinStreet believes the acquisition of HomeBuddy would have been accretive to QuinStreet’s revenue and adjusted EBITDA for the same period. Behind HomeBuddy is the company SIREN GROUP AG, which was founded in 2016 in Freienbach, Canton Schwyz. The group is spearheaded by Nikolai von Loeper.

(Press release/RAN)